Aveeno Daily Moisturizing Body Wash 1L - Bodywash for Normal to Dry Skin, Sensitive Skin

To help upsize our therapeutic wash consumers, Aveeno will be releasing a 1-liter value pack of Daily Moisturizing Body Wash! The launch of Aveeno Daily Moisturizing Body Wash 1L is to address the shopper trend of consumer preference for bigger pack sizes due to reduced trips and increase in volume per trip for supermarkets. This is evident with how the Aveeno Body 532ml washes have grown 2x vs PY, contributing 32% SOG to total Aveeno Body growth of 22% vs PY. Aveeno Daily Moisturizing nourishes, protects, and prevents against dry skin with colloidal oatmeal and rich emollients. Even greater value is now available for consumers via the 1-liter value pack.